How Much Does an Electric Toothbrush Really Cost?
The price on the product page is only the starting point.
The four costs to consider
Handle: The initial purchase price.
Replacement heads: The most important recurring cost. Premium proprietary heads can make an inexpensive-looking handle more expensive over time.
Accessories: Travel cases, chargers and specialist accessories may add to the total.
Replacement cycle: A durable handle can spread the initial purchase cost over several years, provided replacement parts remain available.
Compare like with like
When comparing two toothbrushes, consider the first-year cost as well as the long-term replacement-head cost. This often changes which model represents the better value.
DailyDental's value assessment considers ongoing replacement costs alongside performance and features.
Products to consider
Top-rated picks in this category, with the lowest UK price we currently track.
Oral-B iO5 Electric Toothbrush, Matt Black, with Travel Case and Toothpaste
View review →
Oral-B Pro 3 3500
View review →
Philips Sonicare 5300 Electric Toothbrush, Sonic Toothbrush with 2 Intensity Levels, Pressure Alert, EasyStart, SmarTimer and BrushPacer, White, Model HX7108/04 [New Technology]
View review →